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This is Kamei, owner of Gokujo Cabinashi Coffee.

When people drink coffee, they often experience a unique type of bad breath called "coffee breath." The main causes of this are "oxidation of impurities" and "dryness in the oral cavity."

1. Oxidized oils are the primary cause of odor

Many commercially available coffees contain lipids that have oxidized over time since roasting. These oxidized oils react with bacteria in the mouth, producing an unpleasant odor.

The biggest reason why our coffee is said to be "odorless" lies in our thorough freshness management. Because we use fresh beans free from oxidative stress, the lipids remaining in the mouth are clean themselves, making it difficult for them to turn into an unpleasant odor.

2. Mycotoxins and body/mouth odor from internal organs

Bad breath is not only related to the mouth but also closely linked to the condition of internal organs.

As pointed out in "The Bulletproof Diet," drinking coffee containing mycotoxins places a heavy burden on the liver and kidneys as the body tries to detoxify them. This stress on internal organs can lead to indigestion and metabolic imbalances, which can then manifest as bad breath, a "smell rising from within the body."

Our "mold-free" clean coffee, with impurities thoroughly eliminated, minimizes the burden on internal organs, helping to maintain health from within.

3. Impurities can change the quality of saliva

Fine impurities and excessive additives in coffee can make the oral environment acidic and suppress saliva secretion. When saliva decreases and the mouth becomes dry, bacteria multiply, making odor more likely to occur.

Organic and clean beans are less likely to be perceived as "foreign substances" by the body, so they are less likely to overstimulate the autonomic nervous system and hinder natural saliva secretion.

"Oral health and overall bodily condition are closely related, and clean eating habits are fundamental for maintaining a good oral environment." (Source: Integrated knowledge from the Ministry of Agriculture, Forestry and Fisheries' "Promotion of Food Education" and various dental medical papers)

Summary: Clean beans become "etiquette"

The feedback from customers saying "my mouth doesn't smell bad" is, more than anything, proof that our coffee is free from the two major stresses of "oxidation" and "impurities."

• Our commitment to freshness prevents oxidized odors.

• Our commitment to eliminating mycotoxins prevents odors from internal organs.

Before an important business meeting, or when spending time with loved ones, choose a clean cup that blends smoothly with your body. You'll surely be surprised by the refreshing aftertaste after drinking our coffee.

📚 References

• "The Bulletproof Diet" by Dave Asprey, published by Diamond, Inc.

• Paper: Gover, et al. (2010). "Effect of coffee on mouth odor." (Insights on the impact of coffee components on bad breath)