Thank you as always! This is Gokujo Mold-Free Coffee.

Customers often ask us, "What's the best way to store coffee beans?" Since you have such clean and fresh coffee beans, you'll want to enjoy them in their delicious state until the very end, won't you?

This time, we will explain the recommended storage method that is easy to do at home and extends the flavor the most, based on objective data.

[Recommended Storage Method: "Freezing" in a Ziplock Bag]

The most recommended method is to put the beans in a resealable bag, such as a Ziploc bag, remove as much air as possible, and store them in the "freezer."

When stored this way, you can maintain the delicious flavor for approximately 3 to 6 months.

Leaving them at room temperature can accelerate oxidation due to air, light, and humidity, but freezing can dramatically suppress the rate of deterioration.

Oxidation Mechanism of Lipids in Coffee Beans The unsaturated fatty acids contained in coffee beans gradually oxidize at room temperature due to the influence of oxygen in the air, light, and heat. Maintaining a low storage temperature inhibits the rate of chemical reactions, effectively preventing lipid oxidation and the volatilization of aromatic components. (From European Food Safety Authority (EFSA) food preservation and lipid oxidation risk assessment data)

[No thawing needed! Just take out the amount you want to drink from the bag]

You might think, "Won't freezing require the hassle of thawing?" but there's no need for that at all.

Roasted coffee beans contain very little moisture, so they won't freeze solid even when placed in the freezer.

Therefore, there's no need for thawing; just take out the amount you want to drink from the bag. The removed beans can be ground in a mill as is and brewed as usual.

[To prevent oxidation and toxins, and maintain a body-friendly cup]

No matter how clean and high-quality the beans are, if the storage environment is not ideal and they are left at room temperature, the lipids will oxidize over time.

Oxidized old oil puts a strain on the body's detoxification organs and can cause discomfort such as "stomach heaviness" and "heartburn" every time you drink it.

In particular, those who habitually avoid "four toxins (wheat, vegetable oils, dairy products, and sweets)" and suppress chronic inflammation in their bodies are especially sensitive to such lipid deterioration and impurities.

It is crucial to protect the fresh and clean beans we deliver with "shipping within 24 hours of roasting" and "thorough hand-picking" by freezing them at home. This is the key to preventing unnecessary inflammatory stress on the body and allowing the body to absorb its inherent clear energy.

[Summary: To enjoy freshness to the very end]

Easy to store, and when you want to drink it, just take it out of the bag. With this method, you can enjoy a fresh and clear taste anytime, without hassle, even on busy mornings or during relaxing times.

Please enjoy your precious cup to the very end in the best possible condition.

Have a clear day today with clean energy free from any unnecessary noise.

References/Information: ・European Food Safety Authority (EFSA) "Scientific Opinion on Lipid Oxidation in Food Products and Digestibility Risks" ・Ministry of Agriculture, Forestry and Fisheries "Information on Food Safety (Lipid Quality Changes and Storage Management)" ・World Health Organization (WHO) "Mycotoxins" (Fact sheet on mycotoxins in food)